← Doughrado🧾 The register

The whole counter, for forty-nine bucks.

Counter · Kitchen screen · Menu · Back office

The register is the one thing a pizza shop touches every single hour. Ours is built for pizza — not a coffee-shop till with pizza bolted on — and it's the cheapest part of your month.

$49/moThe register, flat
Month to month · no setup fee · cancel anytime
What it costs

Half the price of a bare register.

And the kitchen screen and back office are already in it, not sold back to you.

A big-name all-in-one$104/moTheir base plan, plus the kitchen screen as a paid extra — before online ordering
The free register apps$0/moFree software, but it can't price a half-and-half, and loyalty is $45 on top
Doughrado$49/moCounter, kitchen screen, menu, specials, back office, and Elda — all in
No per-order fee, ever

However busy Friday gets, the bill doesn't move. We don't take a percentage of your sales, we don't charge by the ticket, and there's no setup fee. Card readers come at cost, on your own Stripe or Square account — your money lands in your bank, not ours.

Build your own

Add only what you actually want.

The register is the register. Everything else is its own module at its own price — take one, take a few, take none.

Separate products, not separate software

Add the ordering page and its tickets land on the same kitchen screen. Add rewards and the points keep themselves at the same counter. Nothing to sync, nothing that almost-works together — one app, one login, one bill. You just don't pay for the rooms you don't use.

Not ready to switch?

Then don't.

A register is the hardest thing in a shop to change, and we're not going to pretend otherwise.

Start where it hurts

Locked into a contract? Take one module— the ordering page, the phone, the reviews — and run it beside what you've got. Nothing gets ripped out. When your contract runs out, the register is already here, already knows your menu, and the switch is a Tuesday, not a project.

Why "Doughrado"

Named for the city of gold.

El Dorado, Arkansas struck oil in 1921 and never forgot what a boom feels like. Doughrado was built here — for the pizza shops, by neighbors — on a simple idea: the money your shop makes should stay in your shop. That's the gold standard.

White glove, small town

We set it up. You make pizza.

No app store, no sign-up maze. A real person sets it up, wires it to how your shop already runs, and stands at your counter on day one.