The gold standard pizza POS.

Register · Online ordering · Your own drivers · 0% commission

Doughrado runs your whole pizza shop — the counter, the phone orders, the kitchen screen, and your delivery drivers — for one flat monthly price. No per-order fees. No commission. Your customers, your money.

Built in El Dorado, Arkansas — the city of gold.
The meter is the enemy

Everyone else charges you per order. We don't.

DoorDash & friends
15–30%
of every single order — plus they keep your customer's name and number.
Slice
$3/order
on their $39 plan. A busy Friday night is money out the door, order after order.
Doughrado
$0/order
Flat monthly price. Sell 10 pizzas or 10,000 — we don't take a slice.

A shop doing 400 online orders a month pays Slice about $1,239/mo ($39 + $3 × 400). The same shop on Doughrado Online pays $49. That's $14,280 a year staying in your register.

One app, every job

Everything a pizza shop runs on.

Each job gets its own room. We turn on the ones you need — nothing you don't.

Flat. Forever.

Pricing that doesn't eat your margin.

Online

$49/mo
Keep your register, add the money-maker.
  • Commission-free online ordering
  • Delivery with your own drivers or DoorDash Drive
  • Rewards & loyalty included
  • Works alongside your current register
Start here
Most pizza shops

Counter

$99/mo
The whole shop on one screen.
  • Everything in Online
  • The register + kitchen screen
  • Half-and-half toppings, specials, menu
  • Big Orders + Elda, your AI sidekick
  • Reports, customers, timeclock
Get a demo

Full-service

$149/mo
For shops with tables and servers.
  • Everything in Counter
  • Tables, tabs & split checks
  • Reservations & waitlist
  • Tableside ordering, tip pooling
Talk to us
Add-ons when you want them:Website +$19AI Phone answering +$149Google reviews +$49Month-to-month · No setup fee · Card readers at cost, on your own Stripe or Square
White glove, small town

We set it up. You make pizza.

No app store, no sign-up maze, no "onboarding portal." A real person builds your menu, wires your prices, prints your QR codes, and stands at your counter on day one.

1

Show us your menu

Paper menu, Facebook photo, whatever you've got. We build the whole thing for you.

2

We flip it on

Your rooms, your prices, your delivery zone — set up and tested before you touch it.

3

Day-one shoulder

We're there for your first rush — and a text away after that. No ticket queues.

Why "Doughrado"

Named for the city of gold.

El Dorado, Arkansas struck oil in 1921 and never forgot what a boom feels like. Doughrado was built here — for the pizza shops, by neighbors — on a simple idea: the money your shop makes should stay in your shop. That's the gold standard.